The promotional campaign for Alpha is set to begin soon. Reports suggest that the makers are planning to release the film’s teaser on June 10, marking the first major promotional asset for the upcoming spy thriller.

Starring Alia Bhatt and Sharvari, Alpha is positioned as the first female-led film from the YRF Spy Universe. The teaser launch is reportedly being treated as the starting point for an extensive marketing campaign that will continue in the weeks leading up to release.

According to industry reports, the promotions will focus on introducing the film’s world, action scale and central characters while positioning Alpha as a fresh addition to the expanding spy franchise.

Directed by Shiv Rawail and produced by Aditya Chopra, the film has been mounted on a grand scale and carries strong expectations within the franchise. Alpha is currently scheduled to release in theatres on July 10th, making the teaser launch an important step in building visibility ahead of release.

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